Benefits of in-game Ads
Recently a research has found that many companies can largerly benefit from in-game advertising, with the attractive game placement to draw the users' attention to make the business a success.
Advertisers see in-game advertising as a way for marketing communications. The increase of Internet connectivity has led to the growth of Flash in-game advertising. In-game advertising can definitely create brand awareness and reach a broader group of audiences, and users tend to view in-game advertisements as it provides a more relaxing game environment which in turn drives more traffics to the website.
Playing game is one of the ways to relax after work or during work breaks, a large group of adult players aged between 25-40 are actively engaged this kind of activity. This type of active players are more responsive to advertising, and recently a research found that business can generate more profit after using game placement flooding on the Internet, as it drives more click-through-rate. The web-based games allow the users to play the game instantly in any computer without the need to download and install the game program, and eliminate the loading time compared to the traditional PC games.
A web-based flash game is a video game that can be played on web browsers. It doesn't require the client side to download and install the software program on PC. The clients just need to have the web browser installed in the computer, and they will be able to play the game.
Increase website traffic
Many websites are using Flash games as a way to advertise their content and services. People are very weary of clicking on ads and many consciously avoid doing this. To get around this problem -- a lot of advertising these days come in form of a flash game or a flash game banner . The learning curve of most flash game is usually very small, that's why they are often referred to as casual games . And many casual games are just new versions of the earlier arcade games, there is no learning curve at all, which makes them easily convertable into a playable online advertisement.
No only flash games can attract visitors to websites, but also keep them on their site longer. If your visitors find the flash games on your website fun to play, they would often refer their friends to visit your website. This could in turn increase your website traffic and visitor loyalty.
Advertisements are often display to the player during the opening of the casual game as part of the loading process (pre-loader ads), or at the end of each game level, so to less interfer the player, while also get their attention on the sponsor ads. The CTR (click-thru-ratio) of online ads embed inside flash games are usually 200%-300% higher than a web banner ad.
Game placements are perfectly suitable for advertisers who focus on brand presence, and getting their product or service in the minds and on the radar of web users.
Increase revenue with in-game ads
In-game ads are becoming more and more popular in flash games. Many flash game developers are increasingly looking to using in-game ads to monetize their games.
 Two of the largest flash in-game advertising networks for games are MochiAds and GameJacket. They provide flash game developers with the code that you can embed in your games and help you with any game security and game-play analytics that you might have. You can also use flash ad rotation service such as Ad4Flash in your flash games that rotate ads throughout the game, or displays the game sponsor ad as part of the game intro. The more people play your game, the more you earn due to the ads that are displayed to gamers. Earning revenue from flash games has never been easier.
If you haven't heard of these services, you have most certainly heard about Google and their Advords program. Google has been actively reaching out to game developers to partner with its Adsense/Adscape network. Google has a special version of their advertising network that targets flash game publishers, so it is worth looking into this as well. However Google will only accept flash games which has millions of pageviews already so its not for starters in this area.
 Some people are professional game developers; others simply have fun making them. Some want to make money from the games, yet others want to teach and spread their knowledge. This is all now possible with flash games. Regardless of your background, technical knowledge and intent, all you need is flash templates and the right software and you can design your games quickly, easily and professionally for everybody to enjoy. 
If you are interested in making a flash game , or like to receive quotation for create a custom flash game , please contact us with brief project specifications, we will get back to you within 1 business day. For custom made flash games, we provide all source code files to clients upon project completion for royalty-free usage.
For samples of customized flash games we made, please check our customize flash game samples area.
|
