Graphical Representation of Data with Heat Map

When you have an online business, visibility is the key to its success. There are different ways by which you can enhance visibility as well as conversion rates that would ultimately affect your profitability. Using heat maps is one such way to ensure enhanced conversion rates and better profitability for your business.  

Heat maps are graphical representations of data in a 2D format, which essentially contain values of both X as well as Y coordinates that reflect the actual movement of the visitor on any website. In order to understand the meaning and use of heat maps, let us consider a particular situation. When any one of us visits a website, there are certain areas that capture our interests. Based on these areas of interest, we tend to move ahead surfing the pages of the website. It is pertinent to note that most visitors to a website tend to visit or click on a particular area of the website with more frequency than others. This tendency to frequent a particular area of a website is captured by the pupil-moving tool, which is then converted into a heat map. 

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The main utility of a heat map is to identify sections of your website, which are more conducive to attract visitors. Identifying such sections will help in placement of strategic information so that it ultimately results in higher traffic, increased conversion and help you enjoy augmented profitability. While each website has its own set of sections and places that attract prospective visitors, experts have identified certain fixed areas that are beneficial to the website owner. In other words, it means that these sections assure a high rate of conversion.

Generally it has been noticed that placement of ads or strategic information above the fold of the website is more beneficial than those placed in the lower half. Secondly, if you place strategic ads and other useful information in these areas, chances of the visitor actually using the link and moving in the direction you want them to is high. Lastly, the area surrounding the content or article is very conducive to ensuring that the visitor actually clicks on the ads or links. These are thus high-density areas where your links, useful information and tools, or ads should be placed. 

In case you want to place some interactive flash maps or similar things to make your website enticing for visitors, you can use heat maps to find out the areas that attract more attention and place them there in order to get more users utilize them.

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