your business online using interactive banner, flash website and game ads
Internet advertising is a form of promotion in which Internet
is used to deliver messages to targeted customers. Examples of Internet marketing
include banner ads, pop up ads, floating ads, sponsorship ads, Google AdSense
ads, interstitial ads, animated Flash ads etc. Most business models use a combination
of such online advertising forms, in order to ensure the widest reach possible.
With the ever-growing popularity of the Internet, the concept of online advertising
is slowly gaining popularity, especially as more and more businesses are realizing
the value addition that such advertising provides to their concerns.
Unlike the traditional advertising media such as TV, newspapers, magazines and
brochure in which they only cater to a particular geographical area, online
advertising is not restricted by geography and time since the Internet spans the
globe. That means web visitors can access to the information you would like
to deliver any time any where as long as they have computers with Internet connection.
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Another benefit of online advertising is that the
entry-level fees are definitely lowered than traditional advertising.
A small magazine-ad can cost several hundred dollars while those
one-time TV ad, printable glossy brochure can even erode your budget
and derail your marketing plans. Research has found that customers
need to be exposed to the marketing messages at least 5 times to
influence their buying decision, using the traditional media advertising
exceeding your budget will not allow you to repeat your messages
frequent enough to make an impact. However, posting your message
on the Internet would be a nice option as it is less expensive by
comparison and is good for visibility. For instance, a ready-made
website template complete
with stunning flash animation costs less than $100, while it enables
you to immediately publish information and content online for the
world to see without boundary. Video
clips or photo galleries
showcasing products and offerings of your company can further attract
web visitors, which in turn increases your website traffic.
Aside from video player, music
files and wonderful website, banner
ads are another elements commonly used in recent years to attract
more visitors to the websites. You will find that these banner ads
is one of the best ways to advertise and promote your business online.
Compared to the ads in newspapers, magazines and TV, you can
get the response and feedback easily and instantly from your target
audiences. When you place the ads on those traditional media
channels, readers may have interest in what you offer but may not
act immediately. It is easy for them to forget the ads a few days,
or even a few minutes so you can hardly get response from them.
Even if they purchase your product or service after sometime, perhaps
a bar of chocolate in a supermarket, can you identify what factors
influence them to make a purchase decision, after reading an ad
on newspapers, TV shows or others? It is difficult to get an idea
about how many people see advertising via traditional channels.
However, banner advertising is entirely different from its counterparts
as potential customers can act on curiosity instantly after reading
your banner ads. For example, the visitors can click on the
banner and it will take them to your official site where you are
offering the services or products. Once they would like to buy,
they will place the order in your website online. Moroever, tracking
the number of impressions (number of people see your ads) and how
many visits your business site by clicking the banner is also possible,
giving ideas to advertisers of what kinds of banners are the most
effective in terms of enticing customers.
Unlike the conventional static graphic banners,
the Flash banner ads can ensure relatively click through rate
due to the eye catchy effect they offer. Web visitors not only
love viewing something professional, but also those can move and
grab their attention. Rotate images, video clips, sound and fade
in text animation effect can attract users and enhance their website
navigation, while adequate use of roll over effects can further
allow users to interact with the banner and read additional information.
More and more companies use flash
in-game banner to advertise their services and products, for
example an Adidas billboard is shown in the computer game FIFA International
Soccer. With its interactive and relaxing atmosphere provided, such
kind of Flash game can boost the brand awareness by keeping the
brand in users' mind if the products and services are relevant to
the game. Thus, the Flash game can drive more click-through rate
and keep the users coming back for more.
With the constantly increasing competition in business over the global market, it is important to
try and pursue newer methods that will give your business the extra edge over others. You can
no longer remain content with traditional modes of advertising, especially if you want a large
customer following, and your only bet is to use one or several of the different forms of online
advertising that are available today.
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